February 6, 2018


To make your presentations unforgettable, you can use these two simple principles:



1.       Make it short and get to the point

2.       Create a power punch line to make your message memorable


Let me share a technique to create a power punch line: Use the repetition of a word or a phrase, which is called Echo or Chiasmus in rhetoric.


1·         “It’s not that they planned to fail, but they failed to plan.” (Howard Johnson)

2·         “Ask not what your country can do for you, but rather what you can do for your country.” (John Kennedy)

3·         “People the world over have always been more impressed by the power of our example than by the example of our power.” (Bill Clinton)


Fully inspired by the greatest leaders in history, I cannot help but adapt the way I talk to my kids:


1·         ”Ask not what your Mom can do for you, but rather what you can do for your Mom.”

2·         “I don't entertain your ideas, but your ideas entertain me.”

3·         “You should order your bedroom to find something, and not have to find something to order your bedroom.” 

The repetition technique can be adapted to many presentations, simply be aware that pre-teenage audiences are the toughest of all!



What is your power punch line using the rhetoric tool of repetition?









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Cécile Bastien Remy


Public Speaking Jedi - Trainer - Speaker


+41 79 345 8087

© 2016 - 2019 Cécile Bastien Remy