6 PRINCIPLES TO MAKE YOUR MESSAGE STICK

How can you get your clients, associates, or management to remember what you say?

To make your message memorable, they are 6 principles to stickiness:

• Simple – less is more

• Unexpected – break the expectations of a pattern

• Concrete – show, do not tell

• Credible – make people believe what we have to say

• Emotional – Get people to care

• Stories – They are your best chance for your message to be remembered.

Try that and let me know how it worked for you!

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