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6 PRINCIPLES TO MAKE YOUR MESSAGE STICK

Updated: Oct 5, 2020


How can you get your clients, associates, or management to remember what you say?


To make your message memorable, they are 6 principles to stickiness:

  • Simple – less is more

  • Unexpected – break the expectations of a pattern

  • Concrete – show, do not tell

  • Credible – make people believe what we have to say

  • Emotional – Get people to care

  • Stories – They are your best chance for your message to be remembered.


Try that and let me know how it worked for you!



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