6 PRINCIPLES TO MAKE YOUR MESSAGE STICK
Updated: Oct 5, 2020
How can you get your clients, associates, or management to remember what you say?
To make your message memorable, they are 6 principles to stickiness:
Simple – less is more
Unexpected – break the expectations of a pattern
Concrete – show, do not tell
Credible – make people believe what we have to say
Emotional – Get people to care
Stories – They are your best chance for your message to be remembered.
Try that and let me know how it worked for you!
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