Updated: May 31
To make your message memorable you need to apply the acronyms of SUCCES: Make your message 1) simple – 2) unexpected – 3) concrete – 4) credible – 5) emotional and 6) use stories.
Today: #5 How to bring emotions to your presentations
I see your face and hear your voice!
"Come on emotions at work!
You are kidding me, right?
I work in a Bank and it has no place for emotions!"
Really? Is that so?
Let's have a look at the etymology of the word "Emotion": in Greek, it means "motion from within".
This is a very strong indication that if you want your audience to do something, persuade them, or have them retain information: ask yourself,
What is going to “move” them?
The emotional part of the brain is 20 times more powerful than the logical one. This is something great leaders know as they meet people's emotional needs.
What are the techniques you could use to trigger emotions in your presentations?
- Repetition (anaphora and epiphora)
The famous “I have a dream!” from Martin Luther King….Repetitions make your audience feel high and excited.
Mother Teresa said, “ a smile is the beginning of Love”…if Love is not an emotion…then, what is it?
- Tempo of your sentences
Short & abrupt tempo trigger anxiety and edginess. In contrast, when you pause and articulate calmly what you want to say, your audience will feel more relax and confident.
And of course, if you want the full-on emotional climax you need to bring stories to support your message …but that’s for another time!
Emotions are contagious
To make your message memorable embrace being emotional
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