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Executives don’t buy features. They buy reduced risk, clearer forecasts, and faster results.   If you don’t speak their language, you’ll lose their attention. A project manager in a major bank kept being interrupted by his department head during meetings.   We observed one of those sessions and quickly saw why: his presentation was too technical — full of system details, but missing the link to business value. He reworked every slide to focus on outcomes...  

4 proven ways to handle emotional responses and achieve a positive outcome. “What did you just say?”  Five simple words that can create