To make your message memorable you need to apply the acronyms of SUCCES: the be Simple – Unexpected – Concrete – Credible – Emotional and use Stories.
Today we look at the first S - Simple
When we communicate with others there is a rule of thumb, we all need to apply
LESS is MORE.
So how can we make our message, presentation, ideas, or project simpler?
Step 1 – AUDIENCE FIRST
Think about who is your audience, and why they should care about your ideas in the first place. Meet people where they are – do not assume they know as much as you.
Step 2 – NO JARGON
Speak a language your listener will understand perfectly
Step 3 – GET TO THE POINT
Think about the main substance of what you need to convey and get rid of the details
Tell people 10 things -> they remember none
Step 4 – TEST
Nothing wrong with testing your speech with an audience before the big day!
For my TedX talk last year, I presented my speech to 8 different audiences, and every time the feedback received enabled me to make the speech sharper and better.
Next week will be about being Unexpected! because surprise gets attention.
....communication is everything!
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