
6 PRINCIPLES TO MAKE YOUR MESSAGE STICK
How can you get your clients, associates, or management to remember what you say? To make your message memorable, they are 6 principles of stickiness: Simple – less is more Unexpected – break the expectations of a pattern Concrete – show, do not tell Credible – make people believe what we have to say Emotional – Get people to care Stories – They are your best chance for your message to be remembered. Try that and let me know how it worked for you! #bounceforward #crisis #resi