UNEXPECTED - The second of the six principles that make your message stick

To make your message memorable you need to apply the acronyms of S-U-C-C-E-S: Simple – Unexpected – Concrete – Credible – Emotional and use Stories.

Link to video on that topic

Today we look at 3 elements to create something UNEXPECTED


Start your speech with the use of a strong attention grabber – a question, a startling statement, or even a story…

Create curiosity and novelty as soon as you open your mouth!

2. Use the rule of 3 and .…BREAK THE PATTERN

Think of it as 2 consecutive words supporting the same idea(s), then add a third one that would be odd or different from what is expected.

It creates a surprise resulting in your audience feeling entertained or teased.

For example,

- "I love Technology, Neuroscience, and video of cats on Instagram."

- "I am so thrilled, happy, and terrified to be here!"

3. Use of Rhetorical questions

Perfect to use them as a transition in your development

- "Why can’t we innovate when competition can?"

- "How to stop screwing yourself over in your next performance review?"

Your choice of words can also create some surprises!

In summary, to make your message stick create the unexpected

- in your introduction,

- break the logical pattern of the rule of 3

- ask rhetorical questions

Next week will be about being Concrete! Show, do not tell!

....communication is everything!

#lessismore #communicate #leadership #inspirationt #impact #influence #tedxspeaker #reputation #bounceforward

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Cécile is an international presentation skills trainer and keynote speaker. She works with Corporations, Universities, and professionals. She is dedicated to helping her clients become the speaker they want to be and inspire the change they want to see. She also delivers inspirational and educational keynotes at industry conferences and universities.

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