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UNEXPECTED - The second of the six principles that make your message stick

Updated: May 31, 2022

To make your message memorable you need to apply the acronyms of S-U-C-C-E-S: Simple – Unexpected – Concrete – Credible – Emotional and use Stories.

Today we look at 3 elements to create something UNEXPECTED


Start your speech with the use of a strong attention grabber – a question, a startling statement, or even a story…

Create curiosity and novelty as soon as you open your mouth!

2. Use the rule of 3 and .…BREAK THE PATTERN

Think of it as 2 consecutive words supporting the same idea(s), then add a third one that would be odd or different from what is expected.

It creates a surprise resulting in your audience feeling entertained or teased.

For example,

- "I love Technology, Neuroscience, and video of cats on Instagram."

- "I am so thrilled, happy, and terrified to be here!"

3. Use of Rhetorical questions

Perfect to use them as a transition in your development

- "Why can’t we innovate when competition can?"

- "How to stop screwing yourself over in your next performance review?"

Your choice of words can also create some surprises!

In summary, to make your message stick create the unexpected

- in your introduction,

- break the logical pattern of the rule of 3

- ask rhetorical questions

Next week will be about being Concrete! Show, do not tell!

....communication is everything!

#lessismore #communicate #leadership #inspirationt #impact #influence #tedxspeaker #reputation #bounceforward

The Speak4Impact Academy Become the communicator you deserve to be!

This program gives you the structure and guided practice needed to become a highly competent communicator. Whether you are a Corporate Leader, a Project Manager, or simply feel the need to work on your presentation skills, having to inspire and convince investors or co-workers to engage in your work, get the promotion you deserve or life project. Your ability to communicate confidently and efficiently will lead you to success. Your future depends on it.


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