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“In a group of pure Alphas, you will not be heard!”

“In a group of pure Alphas, you will not be heard!” This was the #feedback one of my private clients received from his managers. He...

The act of Persuasion, a life constant. #4

An argument is a reason or set of reasons given in support of an idea, action, or theory. To persuade, we need to select “good” arguments.

The act of Persuasion, a life constant. #3

Many players are involved when we are trying to convince. We can divide up the diversity of situations into 4 groups...

The act of Persuasion, a life constant. #2

Every day, there is a myriad of contexts and situations when we need to convince. All it needs is understanding of the communication dynamic