Updated: May 31, 2022
✅ The whole persuasion process is based on 3 dimensions:
1️⃣ The arguments that the speaker proposes,
2️⃣ The impression that the speaker projects,
2️⃣ The emotions that the speaker awakens.
Let’s zoom in on the topic of “arguments”.
✅ An argument is a reason or set of reasons given in support of an idea, action, or theory.
🔵 To persuade, we need to select “good” arguments.
🟢 An argument is good when it is RIGOROUS and EFFICIENT.🟢
🔵 RIGOROUS: It respects the rules of logic, conforms to reality, and proofed data.
🔵 EFFICIENT: Must be able to have a great persuading power regardless of its logic or reality. It is always a relative efficiency, interdependent on the audience receiving it.
👉🏻 How do you select your arguments?
👉🏻 What influences your choice?
The Speak4Impact Academy Become the communicator you deserve to be!
This program gives you the structure and guided practice needed to become a highly competent communicator. Whether you are a Corporate Leader, a Project Manager, or simply feel the need to work on your presentation skills, having to inspire and convince investors or co-workers to engage in your work, get the promotion you deserve or life project. Your ability to communicate confidently and efficiently will lead you to success. Your future depends on it.