✅ The whole persuasion process is based on 3 dimensions:
1️⃣ The arguments that the speaker proposes,
2️⃣ The impression that the speaker projects,
2️⃣ The emotions that the speaker awakens.
Let’s zoom in on the topic of “arguments”.
✅ An argument is a reason or set of reasons given in support of an idea, action, or theory.
🔵 To persuade, we need to select “good” arguments.
🟢 An argument is good when it is RIGOROUS and EFFICIENT.🟢
🔵 RIGOROUS: It respects the rules of logic, conforms to reality, and proofed data.
🔵 EFFICIENT: Must be able to have a great persuading power regardless of its logic or reality. It is always a relative efficiency, interdependent on the audience receiving it.
👉🏻 How do you select your arguments?
👉🏻 What influences your choice?
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