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“In a group of pure Alphas, you will not be heard!” This was the #feedback one of my private clients received from his managers. He contacted the #Learning department of his company and wanted to learn how to communicate to be more Alpha amongst Alphas! We met for a 60-minute session. You know an “alpha male” when you see one. These are people who aren’t happy unless they’re the top dogs. The confident decision-makers whom everyone else defers. Monika Sumra used "Alpha" for t

An argument is a reason or set of reasons given in support of an idea, action, or theory. To persuade, we need to select “good” arguments.

Many players are involved when we are trying to convince. We can divide up the diversity of situations into 4 groups...

Every day, there is a myriad of contexts and situations when we need to convince. All it needs is understanding of the communication dynamic

To make your message memorable you need to apply the acronyms of SUCCESS. Today – it is about making your presentation SEXY! Let's summarize what makes a message memorable: - Simple – less is more - Unexpected – break the expectations of a pattern - Concrete – show, do not tell - Credible – make people believe what we have to say - Emotional – Get people to care - Stories – the best chance for your message to be remembered. 🔵 …and the last one should be ….SEXY! ✅ I am not ta