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persuasive speech has three appeals: logic, emotions, and the good character of the speaker. Let's look at how speakers bring credibility.

Most of the business jargon is abstract. The problem is that if your audience cannot see what you say...they cannot remember what you said.

UNEXPECTED - The second of the six principles that make your message stick

To make your message memorable you need to apply the acronyms of SUCCES: the be Simple – Unexpected – Concrete – Credible – Emotional and...

How can you get your clients, associates, or management to remember what you say? To make your message memorable, they are 6 principles...

Is the end of the COVID19  Lockdown really the end of the crisis? What should Management Teams be communicating to their employees &...

In the tertiary sector, the big reset is doing work at home. Habits and communication have been tested over the last 2 weeks. One minute...

#VUCA describes the #volatility, #uncertainty, complexity, and ambiguity of the world after the Cold War. And now, the concept is gaining...

Once upon a time, in the city of Zürich Switzerland, when industry conferences could gather over 400 people in the same room for hours of Ke

Brené Brown is a Research Professor at the University of Houston, a TEDx Speaker, and a writer. She has spent over 10 years of her life...